Inspired by the Qaspeq (Kuspuk), our outerwear honors the past while protecting you in the present. Each piece is a homage to our Inupiaq culture, redesigned for modern life, and built to move with you through wind, water, and weather.
Shop nowOur most-loved layers, worn across Alaska & beyond.
Explore different layers & locally loved essentials
We design gear that honors the land and culture we come from.
Inspired by the Qaspeq and built in Northwest Alaska, your gear blends cultural design with breathable, weather-resistant fabric. It's made to move, made to last, and made to handle the cold. Each piece keeps you connected to where you come from and protected in whatever comes next.